Our brand is important!
It’s how we’re perceived by our patients, our colleagues and the outside world. In the words of ,
“A brand is what people say about you when you’re not in the room”
– Jeff Bezos (founder of Amazon)
We already have a logo and style that’s in keeping with that used elsewhere in the hospital but with some distinctive features. A key aspect of branding is a clear and consistent use of the the brand style components, part of us being considered and professional.
As documents, presentations, posters, webpages and videos are being created and used all the time fro RNSHICU, we’ve created a set of brand guidelines, together with a set of graphics for you to use on your projects. It’s here and on the wiki page too.
If you have any questions or suggestions for making this better, please contact firstname.lastname@example.org.